Customers Need to Know What Fits
Even the best product page can fail if customers cannot determine whether the product is compatible with their vehicle.
ECOMMERCE FOR AUTOMOTIVE MANUFACTURERS
Build a Better Digital Channel for Your Automotive Brand.
Autoforge gives aftermarket parts manufacturers and brands an ecommerce foundation designed around automotive catalogs, vehicle fitment, product data, direct-to-consumer sales, dealer relationships and the systems that already power your business.
AUTOMOTIVE BRAND COMMERCE
One Catalog. Multiple Sales Channels.
PERFORMANCE SUSPENSION
Adjustable Coilover Kit
Product data · Fitment · Pricing · Availability
DTC Storefront
Dealers
Distributors
YOUR BRAND. YOUR CHANNEL.
Your Products Deserve More Than a Generic Ecommerce Catalog.
Automotive manufacturers manage products with fitment, technical specifications, part numbers, application data, installation requirements, brand positioning and complex distribution relationships.
A generic ecommerce platform may be able to display a SKU and accept an order, but automotive brands often need much more from their digital channel.
Autoforge is designed to give aftermarket manufacturers a commerce foundation that understands automotive product data and the different ways brands sell — direct to consumers, through dealers, through distributors or through a combination of channels.
MANUFACTURER ECOMMERCE CHALLENGES
Automotive Brands Have More to Manage Than Products and Prices.
Manufacturers need ecommerce technology that can represent complex products while fitting into an existing automotive sales and distribution ecosystem.
Product Information Is Complex
Automotive catalogs can include technical attributes, part numbers, applications, images, descriptions and structured industry data.
Direct Sales Must Fit the Distribution Strategy
Manufacturers may need to balance direct-to-consumer ecommerce with relationships involving dealers, distributors and other channel partners.
Business Customers Expect More
Dealers and installers may require account-specific pricing, order history, purchasing terms and faster repeat-order workflows.
Ecommerce Cannot Operate in Isolation
Product information, inventory, orders, customers and fulfillment often depend on ERP, PIM, warehouse and other business systems.
Your Storefront Represents the Brand
Manufacturers need control over merchandising, product education, content and the overall experience customers associate with the brand.
DIRECT-TO-CONSUMER AUTOMOTIVE ECOMMERCE
Build a Direct Relationship With the People Who Buy Your Products.
Direct-to-consumer ecommerce gives automotive manufacturers another way to present products, educate shoppers and build customer relationships around the brand.
A purpose-built storefront can combine detailed product information with vehicle fitment, search, merchandising and educational content so customers understand both what the product does and whether it is appropriate for their vehicle.
For manufacturers that continue to work through dealers and distributors, DTC does not necessarily need to replace those channels. Autoforge can provide the commerce foundation for a broader digital strategy.
DISCOVER
Brand-Led Product Discovery
Categories, search, content and merchandising
VERIFY
Vehicle Fitment
Help shoppers understand product compatibility
EDUCATE
Rich Product Information
Specifications, applications and technical content
CONVERT
Direct Ecommerce Checkout
Turn product discovery into a complete buying journey
AUTOMOTIVE MANUFACTURER CAPABILITIES
Commerce Features Designed Around Automotive Products.
Autoforge brings automotive-specific catalog capabilities together with the ecommerce tools manufacturers need to build modern digital sales channels.
Vehicle-Specific Product Discovery
Help customers find products associated with their vehicle using application data, fitment and structured vehicle selection.
Automotive Catalog Workflows
Use structured automotive application and product information to support richer catalogs and storefront experiences.
Search by Product, Part Number and Vehicle
Give shoppers multiple ways to find products through keywords, part numbers, brands, categories, attributes and vehicle context.
Sell Direct to Consumers
Build a branded ecommerce experience for customers who want to purchase products directly from the manufacturer.
Support Dealers and Business Customers
Create account-based ecommerce experiences for dealers, installers and other approved business customers.
Publish Rich Technical Product Information
Present specifications, descriptions, images, installation information and other product details in a structured storefront.
Support Different Customer Relationships
Build commerce workflows around consumer pricing, business accounts and other pricing models appropriate to your sales strategy.
Connect Product Availability
Bring inventory information into the ecommerce experience so customers have better visibility into product availability.
Connect the Systems Behind the Brand
Integrate ecommerce with ERP, PIM, inventory, shipping, CRM and other systems used across the organization.
AUTOMOTIVE CATALOG DATA
Turn Product Data Into a Better Customer Experience.
Manufacturers are often the source of the most complete product and application information in the supply chain. Autoforge is designed to help put that information to work inside the storefront.
Product descriptions, attributes, part numbers, vehicle applications and structured automotive catalog information can contribute to product pages, fitment, search, filters and category experiences.
Instead of treating catalog data as something that simply gets uploaded, Autoforge treats it as part of the commerce experience.
Explore ACES & PIES →
PRODUCT INFORMATION
Descriptions · Part Numbers · Specifications
Explain what the product is and why it matters
VEHICLE APPLICATIONS
Fitment Relationships
Connect products with compatible vehicle applications
PRODUCT DISCOVERY
Search · Categories · Filters
Make structured data useful to shoppers
STOREFRONT
Brand-Controlled Ecommerce Experience
Turn catalog information into a sales channel
MULTI-CHANNEL AUTOMOTIVE COMMERCE
Support the Way Your Brand Actually Goes to Market.
Automotive manufacturers may serve consumers, dealers, installers, distributors and other partners. The ecommerce strategy should reflect those relationships.
Direct-to-Consumer
Sell through a branded storefront directly to retail customers.
Dealer Ecommerce
Give approved dealers or installers an account-based way to shop and reorder.
Distributor Relationships
Build digital workflows that complement the wholesale and distribution channels already supporting the brand.
Mixed Channel Strategy
Support a combination of retail, dealer and partner experiences around one automotive commerce foundation.
CONNECT YOUR COMMERCE STACK
Ecommerce Should Fit Into the Systems You Already Use.
Manufacturers often rely on multiple business systems for product information, inventory, orders, customer management and fulfillment. Autoforge is designed to connect with the wider automotive technology stack.
Product Information
Connect product content and structured catalog data to the storefront.
Enterprise Operations
Connect orders, customers, inventory and business workflows with back-office systems.
Warehouse & Inventory
Surface product availability and fulfillment information from warehouse systems.
Customer Relationships
Connect ecommerce activity with sales, support and customer-management workflows.
B2B Transactions
Support digital commerce alongside existing business transaction workflows.
Fulfillment
Connect shipping and delivery services to the order experience.
Commerce Transactions
Integrate payment processing appropriate to the customer and sales channel.
Custom Connections
Build integrations for specialized automotive systems and business workflows.
BUSINESS VALUE
Build Ecommerce Around the Brand Instead of Working Around the Platform.
Own the Customer Experience
Control how products, applications and brand content are presented throughout the buying journey.
Use Your Product Data Better
Turn technical and application information into useful search, fitment and product experiences.
Create New Digital Sales Channels
Give consumers another way to discover and purchase products directly from the brand.
Build for Long-Term Growth
Create a commerce foundation that can grow across products, customers, sales channels and integrations.
BUILT FOR AFTERMARKET BRANDS
A Commerce Platform for Different Types of Automotive Manufacturers.
Performance & Specialty Parts
Create rich shopping experiences for enthusiasts buying suspension, exhaust, intake, braking, tuning and other performance products.
Maintenance & Repair Manufacturers
Help customers find replacement products using vehicle fitment, structured catalog data and automotive search.
Automotive Accessory Brands
Sell vehicle-specific accessories through storefronts that combine brand storytelling with application and compatibility information.
MANUFACTURER ECOMMERCE FAQ
Common Questions About Automotive Manufacturer Ecommerce.
What is an automotive parts manufacturer ecommerce platform?
An automotive manufacturer ecommerce platform is designed to help parts manufacturers and brands present and sell automotive products online while supporting industry-specific requirements such as vehicle fitment, part numbers, structured catalog data, automotive search, business accounts and integrations.
Can automotive manufacturers sell direct to consumers?
Manufacturers that choose a direct-to-consumer strategy can use ecommerce to sell through a branded storefront. The appropriate approach depends on the manufacturer's distribution agreements, pricing strategy and existing dealer or distributor relationships.
Can Autoforge support both retail and dealer customers?
Autoforge is designed around both B2C and B2B automotive commerce models, allowing manufacturers to build experiences for retail customers as well as approved dealers, installers and other business buyers.
Why is vehicle fitment important for manufacturers?
Vehicle fitment helps connect a manufacturer's products with the vehicles and configurations those products are designed to fit. Clear fitment information can make product discovery easier and give shoppers additional compatibility context.
How can ACES and PIES be used in manufacturer ecommerce?
ACES application data can communicate vehicle fitment relationships, while PIES can communicate structured product information. Ecommerce systems can use that data to support product pages, search, filters, fitment and catalog organization.
Can Autoforge integrate with a manufacturer's ERP or PIM?
Autoforge is designed around integration with the systems automotive businesses use for product information, inventory, customers, orders and fulfillment. The exact integration approach depends on the systems and data workflows used by the manufacturer.
Is Autoforge only for large automotive manufacturers?
No. The platform is intended for automotive businesses ranging from growing specialty brands to established manufacturers managing large product catalogs and multiple sales channels.
BUILD YOUR AUTOMOTIVE BRAND ONLINE
Your Products Are Built for Vehicles. Your Ecommerce Platform Should Be Too.
Bring product data, vehicle fitment, automotive search, direct-to-consumer commerce, dealer relationships and integrations together with a platform designed specifically for the aftermarket.
Request a Demo →